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CPG Sales & Revenue Operations

Revenue is a system.
We build it.

Sabalan Consulting delivers field sales execution and revenue infrastructure for growth-stage CPG brands and contract manufacturers. Founder-led. No fluff. Results first.

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RevOps DevelopmentCPG Specialist CRM BuildoutGTM StrategySales Playbooks Distributor RelationsForecastingCo-Man RevOps RevOps DevelopmentCPG Specialist CRM BuildoutGTM StrategySales Playbooks Distributor RelationsForecastingCo-Man RevOps
Track Record

Results that speak for themselves.

Parsa brings the rare combination of closing ability and systems thinking. He doesn’t just sell — he builds the infrastructure that makes selling easier for everyone after him.
Client Reference
Available upon request
What sets Sabalan apart is that Parsa has actually done the job. He’s not a consultant who studied CPG — he’s an operator who built a track record and now brings that to clients.
Industry Peer
CPG Sales Leader
The RevOps buildout Sabalan delivered gave us a real pipeline for the first time. We went from guessing to forecasting. That’s not a small thing — that’s the foundation we scale on.
Brand Founder
Growth-Stage CPG
What We Do

Revenue operations, made reliable.

One firm. One focus. Sabalan builds the revenue infrastructure growth-stage CPG brands and contract manufacturers need to scale — with services tailored to who you are.

For CPG Brands
Growth-Stage Brand Services

You have the product. Sabalan builds the revenue engine behind it — so your sales motion is repeatable, your pipeline is visible, and your brand scales with confidence.

GTM Launch Support
Full go-to-market buildout for new product launches or market expansions. Channel strategy, retailer targeting, and launch playbook included.
CRM & RevOps Buildout
End-to-end CRM implementation and revenue operations infrastructure designed for CPG sales cycles — so your team forecasts with confidence and scales without chaos.
Revenue Audit & Roadmap
A comprehensive diagnostic of your current revenue infrastructure — where it's leaking, where it's strong, and what to build next.
Fractional VP of RevOps
Ongoing embedded RevOps leadership without the full-time overhead. Parsa acts as your VP of RevOps — attending calls, owning the roadmap, and driving execution.
For Co-Manufacturers
Co-Man RevOps Services

Contract manufacturing is relationship-driven and pipeline-dependent. Sabalan builds the systems and strategies that help co-mans win and retain the right brand partners.

Co-Man RevOps Setup
Build the revenue infrastructure your facility needs to track, manage, and grow brand partnerships systematically.
Business Development Strategy
Proactive outreach strategy and brand targeting to fill your facility with the right partners at the right margins.
Sales Playbook & Process
A documented, repeatable sales process so your facility can pitch, close, and onboard brand partners consistently — with or without Parsa in the room.
Fractional RevOps Retainer
Ongoing RevOps leadership embedded in your facility. Parsa owns the revenue function month-to-month so you can focus on operations.
Not sure which track fits you? Most engagements start with a Revenue Audit — a fast, focused diagnostic that tells you exactly where to invest first.
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About

Founder-led.
Field-tested.

Sabalan Consulting was founded on a simple conviction: growth-stage CPG brands deserve the same quality of sales and revenue operations support that enterprise companies take for granted — without the enterprise price tag or the generalist approach.

The name Sabalan — a volcanic mountain peak — reflects the values behind the firm: elevation, endurance, and a clear view of the terrain ahead.

No generalists. CPG only.
Fixed fees, no surprises.
Operator, not just advisor.
Aligned incentives always.
PD
Parsa Derakhshan
Founder & CEO
Combining years of CPG experience and millions in closed revenue, Parsa brings functionality to every client engagement. He founded Sabalan, Inc. to deliver the specialist, founder-aligned sales and RevOps support that growing consumer brands can’t find anywhere else.

Based in Huntington Beach, CA. Available for engagements nationwide.
Contact

Let’s build something that scales.

Whether you need a field sales partner, a RevOps buildout, or just want to understand what’s possible — start here.

Location
Huntington Beach, CA · Nationwide
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Thanks for reaching out — Parsa will be in touch within one business day.