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CPG Sales & Revenue Operations

Revenue is a system.
We build it.

Sabalan Consulting delivers field sales execution and revenue infrastructure for growth-stage CPG brands and manufacturers. Founder-led. No fluff. Results first.

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RevOps DevelopmentCPG Specialist CRM BuildoutGTM StrategySales Playbooks Distributor RelationsForecastingManufacturer RevOps RevOps DevelopmentCPG Specialist CRM BuildoutGTM StrategySales Playbooks Distributor RelationsForecastingManufacturer RevOps
What We Do

Revenue operations, made reliable.

Hourly Consulting
Standard Advisory
CRM audit · Sales process gap analysis · Pipeline stage definition · Lead scoring · Data hygiene
Most Requested
Strategic Advisory
GTM strategy · Distributor & broker structuring · Trade spend & promo ROI · Revenue forecasting buildout
Executive Advisory
Fractional VP sessions · Investor/board narrative · M&A diligence · Retail expansion roadmap
Project-Based Engagements
RevOps Foundation Build
CRM setup or rebuild. Zero to scalable revenue engine.
Sales Playbook
Objection handling, personas, pitch scripts for field reps.
RevOps Audit & Roadmap
Salestech assessment. Quick wins + 90-day action plan.
GTM Launch Package
Channel strategy, pricing, distribution plan for new products.
Forecasting & Reporting
Custom revenue model and exec dashboard.
Sales Team Build
Sourcing, onboarding, comp structure, KPIs.
Flagship
Full RevOps Transformation
Full overhaul for brands scaling $1M→$10M+. Audit, CRM, playbook, forecasting.
Monthly Retainers
Essentials
Bi-weekly calls · CRM hygiene · Monthly pipeline review · Async support
Best Value
Growth Partner
Weekly calls · CRM management · Exec reports · Sales enablement · Rep tracking
Fractional VP of RevOps
Embedded leadership · Full CRM ownership · Board reporting · GTM oversight · Hiring support
Not sure where to start? Most engagements begin with a Revenue Audit.
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About

Founder-led.
Field-tested.

Sabalan Consulting was founded on a simple conviction. Growth-stage CPG brands deserve the same quality of sales and revenue operations support that enterprise companies take for granted, and without the generalist approach.

The name Sabalan — a volcanic mountain peak — reflects the values behind the firm: elevation, endurance, and a clear view of the terrain ahead.

No generalists. CPG only.
Fixed fees, no surprises.
Operator, not just advisor.
Aligned incentives always.
Parsa Derakhshan
Founder & CEO
Combining years of CPG experience and millions in closed revenue, Parsa brings functionality to every client engagement. He founded Sabalan, Inc. to deliver the specialist, founder-aligned sales and RevOps support that growing consumer brands can’t find anywhere else.

Based in Huntington Beach, CA. Available for engagements nationwide.
Track Record
“Parsa generated over $8 million in revenue through sharp prospecting, strong relationship management, and consistent execution. He’s driven, disciplined, and knows how to close. Clients trust him, teammates respect him, and he delivers results.”
CMO
Mid-Market Manufacturing
“Parsa is a dynamic and intellectually intelligent (genius level) salesman. He is a quick learner and can grasp complex sales situations and articulate them clearly... Extremely thorough in his due diligence and understanding customers needs to present solutions.”
Founder
Growth-Stage CPG Brand
Contact

Let’s build something that scales.

Whether you need a field sales partner, a RevOps buildout, or just want to understand what’s possible — start here.

Location
Huntington Beach, CA · Nationwide
or
Thanks for reaching out — Parsa will be in touch within one business day.
Process
Value Created